The cost of not Trying

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The best advice I got in my early 30s:

Every week, take 1 “moonshot.”

(1 big “shot in the dark” that might not lead to anything.)

↳ Email one of your heroes
↳ Apply for that dream job
↳ Say hello to that cute stranger

You’ve got nothing to lose. And what if it works out…?

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Here’s my 3 step method:

☝️ Step 1.
Set a recurring calendar invite for yourself.
I block out 30 mins every Friday.
Same day. Same time.

(Success isn’t getting a “yes.” Success is showing up consistently so you get more shots on goal.)

The person who sends 52 thoughtful emails per year will have a fundamentally different life than the person who sends zero.

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✌️ Step 2.
Lower the stakes.
A moonshot doesn’t have to mean getting on the phone with David Attenborough.

It could mean:
Maybe start with these:
↳ Ask for a warm intro to a hiring manager at your dream company
↳ Record a video application that stands out from other candidates
↳ Send a thoughtful note to reconnect with an old mentor
↳ Pitch a dream organization on a workshop or keynote
↳ Invite someone you admire to be a guest on your podcast

Pro tip: If you’re reaching out to a hero, think about what you can offer THEM. What problem can you solve for them? Don’t ask for anything right away. Invest in the relationship first.

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🤟 Step 3.
Think: “Nothing to lose”
Hit send before you can talk yourself out of it.
Then set a reminder for 2 weeks to follow up with them.

Here’s the truth:
You’re already at zero with the people you’ve never reached out to.
You can’t go lower than zero! So every moonshot is pure upside.

Even you have a 10% response rate (which is conservative),
that’s 5 meaningful connections per year.

If just 1 of those connections turns into something great,
all 52 moonshots were worth it.

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